Many people’s lifestyles have evolved as a result of modern technological advancements, as well as societal conventions that were previously frowned upon. If the coronavirus pandemic spreads across the globe, most people are left at home with little to do, and those who work are either living from home for a lower pay or being laid off by their employers. People who are trapped at home can use social media to keep themselves occupied and can obtain support from others if they are unable to adapt to the new lifestyle.
In today’s technological age, social media and marketing in Malaysia aren’t one without the other.. With the present state of the planet and the possibility of coronavirus being more widespread, many people are trapped at home, wasting time on social media and praying that the pandemic will be over soon. If they spend more time on social media, more commercials appear in their feeds, attempting to persuade them to purchase their goods. The algorithm gathers up the users’ most recent searches and sends them ads depending on their recent habits, based on what they’ve searched on Google. As a result of this algorithm, every organisation is using the internet to promote their brands and raise brand awareness. Consider this: why do you believe there are so many McDonald’s commercials in nearly every video you watch on YouTube?
Few countries have a different approach to social media marketing than others. Take Japan, for example. They built LINE, which is now the most successful and commonly used messaging app in the world, with 85 percent of users using it on a regular basis. LINE distinguishes from other messaging applications such as Whatsapp, WeChat, and Facebook Messenger in that it can be used for more than just messaging. Aside from animation and anime stickers, LINE monetizes all sorts of fan-made stickers as long as they don’t break their policy. Since anime is so big in Japan, LINE users can purchase fan-made stickers of popular anime series for a small fee. Aside from that, Japan is known for being a reserved and introverted country, which explains why Facebook is one of the country’s least used social media applications. About this, Japanese social media users prefer to search and share art-related content on Pixiv and Twitter, as the former is also established in Japan, although they prefer to chat and browse through content on Twitter.
Overall, depending on where you’re from, social media has various characteristics. Even though TikTok is popular all over the world, most social media users dislike it because of the cringe-worthy and unoriginal material it includes, despite the fact that there are some gems in the rough that have become internet memes. While it works similarly to Instagram, it offers users greater artistic flexibility to produce content and provides functionality that other social media platforms lack. Nonetheless, social media outlets contribute to the shaping of our society and the shifting of social expectations that help us diversify our culture. For more articles similar to this one, click here.